Why are persuasive messages more challenging to write than routine messages?

Possible Answers:

  1. Because they necessarily involve getting people to act against their own best interests
  2. Because they ask audiences to give something of value or take substantial action
  3. Because they invariably convey negative news to the audience
  4. Because they involve tricking the audience into believing that they have limited choice in a matter

The Correct Answer:

B. Persuasive messages are more challenging to write than routine messages because they ask audiences to give something of value or take substantial action.


A persuasive message can be a central message that convinces, informs, calls, or intrigues action. Every message that is being conveyed has some aspects of credibility, enthusiasm, passion, reason, and logic.

If the message lacks credibility, the true sense/meaning will not reach the audience.

A communicator or speaker cannot connect to the audience if the message does not talk about the facts. The majority of the audience gets influenced by emotions and realities.

Persuasive messages generally consist of four essential parts: an attention statement, an explanation, a call to action, and, most importantly, an exciting introduction. The introduction should include all the information about the needs and desires of the audience.

It should give them an idea of what they can expect and what not they can expect in the upcoming speech.

While concluding the speech, you should make sure that the audience has got to know everything that they want, what the audience should do, what they should do, and exactly how they can do it.

 Persuasive messages are much more complex than routine messages because they ask the audience to give something of value or take concrete action. The main motive of the persuasive message is to stand out and appeal to the audience.

The primary strategy behind preparing for a successful, compelling message is to start with the most significant benefits and let them know what will benefit the audience by highlighting the best feature.

Afterward, you should take the baby step in promoting, informing, and persuading the product or information.

Knowing your audience or having an idea about the audience by researching before preparing for the messages is very important as it will let you know your audience’s emotions.

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